Wednesday, March 12, 2008

Fluid Entertainment, a California based interactive entertainment developer has secured $3.2 million in Series A funding

What Company Is Offering:
Fluid Entertainment is an independent children’s interactive entertainment developer by industry veteran Scott Mathews. With experience creating high profile licensed interactive products based on properties including Harry Potter™, Disney, the Powerpuff Girls, Pokémon and many others, Fluid Entertainment is currently developing an original MMO title for children.

How Much They Got From VCs:

Fluid Entertainment, a California based interactive entertainment developer, announced it has secured $3.2 million in Series A funding led by Trinity Ventures. These funds will support the development and launch of a new, entirely original MMO (Massively Multiplayer Online) game for children. Fluid Entertainment will announce more game details in the coming months.

“Fluid Entertainment is led by a creative team with more than a decade of experience developing interactive, educational, and - most importantly - fun entertainment for kids,” remarked Tim McAdam, general partner at Trinity Ventures. “The company has been in business since the late 90s, and is widely known for developing well regarded games for children. With three other gaming investments in our current portfolio, we were looking for the right play in the children’s MMO area, which is an open canvas with only a few incumbents. Fluid has a veteran team, a great history, and a clear and progressive vision that positions the company to become a leader in this arena.”

About VCs:
Trinity Ventures (, a 21-year veteran in the venture business with more than $1 billion under management, partners with exceptional entrepreneurs to build great companies. Trinity Ventures focuses on early-stage technology investment opportunities with a particular emphasis on the digital media, Internet services, mobility, security and software markets.

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