What Company Is Offering:
Collarity is a recognized leader in the category of Content Search and Discovery.Collarity's mission is to improve your website's monetization performance by delivering more relevant site search results and content recommendations - both driven by the anonymous behavior of your website's audience.
How It Works:
By adding Collarity's search and discovery widgets to your website pages, your web visitors will find what they need more often. As a Web publisher, you will see increases in page views and advertising click-through rates.
Collarity doesn’t build individual behavior profiles (unless a person pro actively opts-in to this personalization level — normally a very small percentage), which is the main concern of the article. We also don’t track or store IP addresses. Finally, the information they collect is “intra-site” visitor data (they don’t track people moving around the Internet) which is held privately for the exclusive use of their web publisher customers.
More at:http://www.collarity.com/
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