What Company Is Offering:
Marin Software provides an enterprise-class paid search management application for advertisers and agencies. Marin Search Marketer addresses the workflow, analysis and optimization needs of professional search marketers, saving time and improving financial performance. Marin offers a 30-day, full-featured free trial with pay-as-you-go pricing and is designed for those who are spending at least $50,000 monthly on paid search.
How Much They Got From VCs:
Marin Software, provider of the leading enterprise-class paid search management application for advertisers and agencies, announced a $7.25 million Series B financing led by Benchmark Capital. As part of this round, Bruce Dunlevie, General Partner at Benchmark, will join Marin's Board of Directors. The new funds will be used to further develop Marin Search Marketer?, Marin's paid search management application, and to expand the company's sales and marketing efforts.
While traditional advertising is losing steam, spending on paid search advertising (also known as search engine marketing, or SEM) is large and growing fast. According to a recent report by JP Morgan, paid search in the United States is expected to grow 23% annually, from $11.8 billion in 2007 to $26.8 billion in 2011. Over the same period, international markets are projected to grow 34% annually from $10.2 billion to $33.1 billion. As paid search has become integral to the marketing mix, with programs expanding to include thousands of concurrent and often overlapping campaigns, and tens of thousands to millions of keywords, an urgent need has arisen for better search management tools. To date, most search marketers have had few options other than to manually manage and optimize campaigns using Excel spreadsheets and search engine ad centers.
More at:www.marinsoftware.com
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