Tuesday, April 1, 2008

Undertone Networks, an Intercept Interactive company, is a premier online advertising network got funding

What Company Is Offering:
Undertone Networks, an Intercept Interactive company, is a premier online advertising network comprised of today's top media properties. Undertone provides online solutions that help advertisers achieve their brand and performance-based initiatives via a comprehensive selection of ad formats, rich media, targeting capabilities and personalized service. The company is headquartered in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles and San Francisco.

How Much They Got From VCs:

Undertone Networks, a premium online advertising network, announced that it has received a strategic investment from JMI Equity. JMI, a private equity firm exclusively focused on investments in growing software and business services companies, will work closely with Undertone's management team to help the company continue to grow, deliver innovative services to its clients and create opportunities for its employees. As part of the transaction, Brad Woloson, a General Partner at JMI, has joined Undertone's Board of Directors. ORIX Venture Finance led the financing for the transaction. Terms of the investment were not disclosed.

Working with leading traditional and digital advertising agencies and their clients, Undertone executes and strategically manages online advertising campaigns that allow clients to maximize their return on investment. The funding from JMI will enable Undertone to accelerate new product development and research, and further expand its presence in both U.S. and international markets. Currently, Undertone has offices in seven major media markets across the U.S. and offers a full suite of interactive advertising solutions that include video, behavioral targeting and high impact ad solutions across a collection of the Internet's most well known and regarded Web properties.

More at: www.undertonenetworks.com

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