What Company Is Offering:
Pontiflex is the industry's only open and transparent lead generation marketplace. Hundreds of publishers, advertisers and technology providers connect through Pontiflex to make lead generation marketing simple, effective and profitable.
How Much They Got From VCs:
Pontiflex Inc., creator of the online advertising industry’s first open and transparent lead generation marketplace, today announced the completion of $2.5 million in Series A funding led by New Atlantic Ventures and Greenhill SAVP. The new capital will be used to strengthen the company’s sales and marketing efforts to support its suite of offerings that will make online lead generation simple, effective and transparent.
With 71% growth annually, the online lead generation segment is the fastest growing segment of online advertising, as marketers find themselves under pressure to deliver measurable returns in tough economic times. Advertisers are attracted to CPL advertising because it allows them to pay only for customer lead data, instead of just clicks (CPC) or page views (CPM).
More at:http://www.pontiflex.com/
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