What Company Is Offering:
AirPlay delivers a compelling multiplayer game experience based on televison's most popular programs. AirPlay brings wireless competition and community to the living room for the first time. For the television industry, AirPlay enhances the viewing experience, increasing audience engagement with live television programming and advertising.Joining 200 million cell phones with 110 million TV households.
How It Works:
AirPlay produces more than 100 games a week across a variety of programs. These AirPlayTV events are leading the transformation of television entertainment from passive to active by letting viewers play and communicate with friends during their favorite programming.AirPlay enables enthusiasts to actively participate in their favorite programming through real-time competition and community. For its wireless and television industry partners, AirPlay offers a proprietary platform and service infrastructure which enables incremental revenue streams without partner capital investment. Led by a dynamic team of experienced technology executives, AirPlay is backed by QUALCOMM, Motorola, JK&B Capital, ONSET Ventures and Redpoint Ventures.
More at:http://www.airplay.com/
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