Thursday, March 6, 2008

Generate is an independent production and management studio creating professional entertainment properties targeted at all media platforms got $6m

What Company Is Offering:
Generate is an independent production and management studio creating professional entertainment properties targeted at Millennials across all media platforms with an emphasis on exploiting opportunities in the digital landscape. Generate is the first production and management studio established by media leaders with a proven track record with young audiences and blue-chip advertisers to create content across multiple platforms embraced by young adults. Management clients include Patton Oswalt, Janeane Garofalo, Fred Savage, Brian Posehn, Al Madrigal, Adam Rifkin, Dave Reynolds, Chatman & Lee, Christian Finnegan, Arj Barker and Jon Reep.

How Much They Got From VCs:
Generate, a next-generation production and management studio, announced that it has secured $6 million in its first round of financing. The influx of capital will help the firm expand its focus of creating professional entertainment properties targeted at Millennials across all media platforms with an emphasis on exploiting opportunities in the digital landscape. The round was co-led by Velocity Interactive Group, the digital-media investment firm headed by former News Corp. and AOL executives, Ross Levinsohn and Jonathan Miller respectively, and MK Capital, led by Mark Terbeek.

About VCs:
Velocity Interactive Group is a leading investment firm that focuses on digital media and communications. The firm brings a unique approach to investing by bringing not just financial capital, but also human capital to its investment companies. Velocity Interactive Group has a global presence in Palo Alto, Los Angeles, New York, India and China. www.velocityig.com


More at:www.generatela.com

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