Tuesday, April 15, 2008

Jodange--Predicting outcomes and planning strategy through deeper understanding of opinion holders' sentiment over time

What Company Is Offering:
Jodange is a unique, powerful, new search capability that goes beyond keywords and objective data and into the realm of opinions, or sentiment. Jodange provides the ability to isolate people's opinion and sentiment about key topics over time. Focusing on these elements allows a better understanding of who is worth listening to and how best to correlate their opinions to outcomes over time.Predicting outcomes and planning strategy through deeper understanding of opinion holders' sentiment over time.

Consider the ability to track 40 experts on oil prices or interest rates, find out when their opinions change and have the forensic ability not only to isolate their specific remarks, but to also track the change in sentiment relative to a specific market index such as crude oil or interest rate futures.

How It Works:
Jodange's service uses linguistic analysis to extract opinion data from documents and identify the opinion holder and topic each opinion expression. The relationship between Opinion Holder, Opinion, and Topic is the central theme underlying all our applications. By identifying and isolating peoples' opinions and sentiments about key topics over time, we are able to understand who is worth listening to and how best to correlate their opinions to outcomes over time. They ignore any sentence or phrase deemed to be factual, and instead focus on phrases that are subjective in order to determine the sentiment (positive, neutral, or negative) of the subjective statement.

The wealth of information that can be extracted from documents using Jodange's technology for identifying opinion holder, opinion, and topic can be used to answer questions such as:

What do CEO's worldwide think about subprime lending?.
What companies mentioned research and development in their earnings reports last quarter?.
What does Steve Jobs have to say on the topic of innovation?.

More at:http://www.jodange.com/

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