Friday, April 4, 2008

Yardbarker, the rapidly growing online sports community and branded vertical ad network has closed a $6 million Series B round of financing

What Company is Offering:
Yardbarker is the web's most interactive sports media network., the hub of the network, pulls together original content from top athletes such as Donovan McNabb and Carmelo Anthony, along with articles, photos, links, and videos submitted by passionate fans, and gives members more ways to interact with each other than any other major sports site. The Yardbarker Network, which includes 300 high-quality sports blogs and other independent sites, provides Yardbarker's users with a broad array of content that fuels a never-ending discussion.

How Much They Got From VCs:

Yardbarker, the rapidly growing online sports community and branded vertical ad network, announced that it has closed a $6 million Series B round of financing.

Draper Fisher Jurvetson (DFJ) led the round, and was joined by existing investors Russ Siegelman, Ronnie Lott (via SC Investments Consulting), Jarl Mohn, Labrador Ventures, Baseline Ventures, and others. As part of the funding, Josh Stein, Managing Director at DFJ, will join Yardbarker's Board of Directors. Yardbarker plans to use the funds to expand its engineering and sales teams.

How This Company Is Growing:
Yardbarker's growth over the past 12 months has been dramatic, reaching more than six million unique users in February across 300 independent sports sites in the Yardbarker Network. The company has also experienced a surge in the popularity of, a first-of-its-kind community of sports fans and celebrity athlete bloggers, including superstars Donovan McNabb, Baron Davis, Dontrelle Willis, and Greg Oden. The network and site have proven to be an attractive mix for advertisers who understand that the next generation of sports fans is increasingly spending more time on blogs than on mainstream sports sites. Current advertising clients include 2K Sports, vitaminwater, and Sony PlayStation, among other major brands.


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