What Company Is Offering:
Phorm is an innovative digital technology company. Their company is focused on creating a new "gold standard" for user privacy, a more relevant Internet experience, and more value for advertisers, publishers, Internet Service Providers and others in the online ecosystem.
How It Works:
Phorm is an innovative digital technology company that designed and built the infrastructure and technology that power Webwise and the Open Internet Exchange.
Webwise is a feature offered by leading UK ISPs in the UK that helps protect customers from fraudulent websites and replaces generic online ads with ads that are relevant to customers' interests. Webwise is powered by Phorm technology.
The OIX is a revolutionary new technology platform that allows, for the first time, online advertising to be targeted using behavioural keyword data gathered at the ISP network level. This data allows for the most accurate user targeting, while completely protecting user privacy. Campaigns created in the OIX are served to ad spots on OIX-partner publishers and networks via an open exchange.
Like a stock exchange, the OIX connects buyers and sellers of online advertising media, with prices established in a competitive, auction-based format.
The OIX is an open platform: All sellers of online advertising media, including publishers, ad networks and behavioural targeting companies, can make their media placements available or monetise their knowledge. All media buyers, including advertisers, online ad agencies and even independent, ISP-based or publisher-based ad sales teams can set up campaigns to be matched to placements.
More at:http://www.phorm.com/
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