What Company Is Offering:
TrialPay unites advertisers, merchants and shoppers to create the first payment platform that benefits all parties. Using TrialPay, merchants turn lost and indecisive shoppers into paying customers by giving away their product for free when a shopper completes an offer from blue-chip advertisers like American Express, Gap, FTD, eBay and thousands more. Advertisers pay a bounty that equals or exceeds the merchant's regular price to create a profitable transaction out of a stalled or abandoned cart. TrialPay ensures that every shopper finds an offer that compels him or her to purchase by pairing premium brands with the added value of a free product. With TrialPay everyone wins: shoppers get a free product, advertisers acquire new customers and merchants earn significant revenue from lost or unlikely customers.
How Much They Got From VCs:
They have raised $12.7 million in Series B funding. Index Ventures led the round, and was joined by Atomico Ventures, "former PayPal executives," and return backers Battery Ventures, Ron Conway and Bob Pittman.
About VCs:
Index Ventures is a leading European venture capital firm active in technology venture investing since 1996. The firm is dedicated to helping top entrepreneurial teams in the Information Technology and Life Science sectors build their companies into market defining global leaders. The firm has offices in Geneva, London and Jersey and focuses its investment activity primarily on Europe and Israel. Investments include Skype (the pioneering communications company acquired by eBay); MySQL (the world's most popular open source database) and Last.fm (the world's largest social music platform, recently acquired by CBS). For more information, please visit www.indexventures.com .
More at: www.trialpay.com
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