Monday, April 7, 2008

Brightcove announced distribution partnerships with Bebo, Meebo, RockYou, Slide

Brightcove announced distribution partnerships with Bebo, Meebo, RockYou, Slide and
Veoh, giving media companies new opportunities to expand the reach of their
online video, while maintaining control over their content and advertising
inventory. Now media companies using the Brightcove Internet TV platform
can program and syndicate advertising-supported content into social
networks, social media applications, and a leading online video

"Our distribution partners represent the fastest-growing segments of
the social Web and hold enormous potential for our media customers to grow
online audiences and scale their advertising inventory," said Jeremy
Allaire, chairman and chief executive officer, Brightcove. "To date, taking
advantage of viral promotion and distribution through online communities
has been tricky business for media companies who want to maintain control
over the brand experience and advertising sales. Using our Internet TV
platform to manage and monetize this distribution answers these dual
requirements of reach and control."

Brightcove customers publish some of the most highly sought-after news
and entertainment video on the Web. The distribution partnerships announced
today will make an exciting array of high-quality, premium video content
available to be viewed on Bebo channels, shared through viral widgets from
RockYou and Slide on Facebook and MySpace, included in instant messaging
activities on Meebo, and viewed in full-screen at Veoh's Internet
Television portal.

Top media companies are already planning to tap into these new
distribution partnerships:

"Social networks and video portals are becoming the first stop for
people who want to talk about art, music, culture, and news," says Eddy
Moretti, co-founder and executive producer, "We're excited
Brightcove is providing an easy and effective way for us to leverage all
our original video content across these communities to create and drive

"People think about weather constantly as they plan their day so we
strive to make our content available on as many platforms as possible --
extending our brand to social networks is a logical step for our brand,"
said Cameron Clayton, vice president of business development for The
Weather Channel Interactive. "Brightcove enables us to easily extend
distribution and our advertising reach into new audiences."

The distribution partners announced today reach a combined audience of
more than 300 million monthly viewers.


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