Monday, April 7, 2008

Coremetrics , the leading provider of digital marketing optimization solutions has secured $60 million in Series E

What Company Is Offering:
Coremetrics is the leading provider of digital marketing optimization solutions. Its solutions generate high return on online marketing investment and continue to pay daily dividends in improved marketing performance. Over 1,000 online business sites, transacting over $15 billion this year, are now using Coremetrics' Software as a Service (SaaS) solution to optimize online marketing efforts. Coremetrics' solutions encompass advanced online analytics and precision marketing applications, including search engine bid management, email marketing and cross sell applications to acquire customers more cost effectively, increase conversion rates, and increase lifetime customer value. Coremetrics solutions are fully integrated into IBM's WebSphere Commerce platform. Competitors include Omniture and Webtrends.

How Much They Got From VCs:
Coremetrics , the leading provider of digital marketing optimization solutions, announced that it has secured $60 million in Series E financing. The round was led by 3i , a global investment fund, with offices in Silicon Valley. Existing investors Accel Partners, FTVentures and Highland Capital Partners also participated in the round. Coremetrics will leverage the additional capital to build upon sales growth and accelerate marketing initiatives.

"This new round of funding will enable us to significantly enhance our already strong historical performance," said Joe Davis, CEO of Coremetrics. "There is an unlimited market opportunity for us as more online businesses see the advantage of using our marketing optimization platform to grow their companies. With current sales win rates approaching 70 percent, we see a tremendous opportunity to accelerate growth by leveraging our existing product leadership position with increased marketing investment and quota carrying sales force."

About VCs:
3i is a world leader in private equity and venture capital. It focuses on Buyouts, Growth Capital, Venture Capital, Infrastructure and Quoted Private Equity ("QPE") and invests across Europe, the United States and Asia. Its competitive advantage comes from its international network and the strength and breadth of its business relationships. These underpin the value that it delivers to the portfolio and to shareholders. 3i is a highly successful private equity investor in technology with investments in world leading technology businesses.

More at:

More at:

No comments: