Monday, April 7, 2008

MarketTools, Inc., the leading provider and innovator of online market research solutions got funding

What Company Is Offering:
MarketTools is the defining provider of on-demand market research, giving companies and individuals the ability to continuously understand their target customers through innovative approaches based on advanced technology, research expertise, global market reach and an online panel community of more than 2.5 million individuals worldwide. Through Zoomerang�, the pioneer in online surveys, MarketTools provides the leading self-service platform and services for fast feedback. MarketTools' full range of research applications and services provide organizations from small businesses and non-profits to Fortune 500 companies��with unique access to their target markets to uncover unmet needs, reduce time to market and capture market share.

How Much They Got From VCs:

MarketTools Inc., a San Francisco-based provider of on-demand market research, has called down $18.3 million of a $25 million Series E round led by Advanced Equities, according to a regulatory filing.

MarketTools, Inc., the leading provider and innovator of online market research solutions, announced that it has acquired CustomerSat, a leader in Enterprise Feedback Management (EFM). The combination of the two companies establishes the foundation for Customer Insight Management a new category of enterprise solutions based on gathering intelligence, sharing information, and applying insights throughout all phases of the product and customer lifecycle, from idea generation to new product development, in-market strategies, and customer engagement, retention and advocacy. CustomerSat Chairman and CEO John Chisholm has been named MarketTools' Executive Vice President and General Manager of the CustomerSat business unit, reporting to MarketTools' CEO Amal Johnson.

"This acquisition brings together an unparalleled combination of technologies, services, people and clients to establish the most comprehensive insight product suite in the market," said Amal Johnson. "Together, we share a vision to deliver fully integrated, Software-as-a-Service (SaaS) Customer Insight Management solutions that combine technology leadership with market research and EFM innovation."

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